TikTok is introducing a updated setting that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale rollout. This development aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing video streams on another major platform exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically illogical or bizarre.
Our research shows that many people appreciate content produced via AI tools, including AI artwork to educational videos, and we want to give people the option to adjust the amount of that, based on their own choices,” stated a company executive.
Scale of AI Content
The service announced that there are currently 1.3 billion videos on its network labeled as AI-generated. Overall, in excess of 100 mn pieces of content are added to the app each day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of AI content they watch by opening the content preference setting in the app and choosing “AI-generated content”. Other topics that currently be controlled under the tool include current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s guidelines oblige users to tag lifelike artificially created content, and it forbids harmful fake videos of public figures or crisis events. Any realistic artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will from now on add an “AI-made” tag to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This step is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and organizations to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on educating computer science.
Platform Protection
The platform has justified its moderation strategy, following controversy over proposals to make redundant hundreds of review team members in the UK. TikTok is planning to eliminate a significant number of roles in its trust and safety division in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but AI can shield workers by removing the most graphic content prior to it has to be seen by humans. The company announced a notable drop in explicit and harmful content handled by safety staff over the previous year due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
